Starting a new venture is undoubtedly a challenging task. An entrepreneur needs courage, dedication and patience to face the daily challenges while persisting in the dream of making a product that meets a need in the market. However, making that product is not the end. The old adage: ‘If you build it, they will come,’ … Read more
The latest article by Dan Kaplan on engines of growth, has reignited the debate about growth hacking. The same questions and arguments crop up again and again, each time we start discussing sense of growth hacking, or rather it’s name. Is it any different than online marketing? Is it something new that wasn’t done before? … Read more
The phrase “There’s no such a thing as a second chance for making a great first impression” is never truer than when it comes to your users. The first time your user signs into your product is the most important one. Get that experience wrong and you will churn your new signups faster than you … Read more
Email is an often overlooked growth hacking tool. But if done right, you can see huge gains in user acquisition, user retention, and user engagement. These are all important to a growth hacker. Unfortunately, just shooting off any email won’t work. It has to be perfectly timed and super relevant users. The only way to … Read more
The concept of a “Quick WIn” is easy for anyone to comprehend and it is not surprising that customers love to an immediate improvement in their business. Taking on a new customer usually involves some kind of initial “trial period”. This is where the business gets to test the product or service, to see if … Read more