The Alternative to a Growth Hacker

Starting a new venture is undoubtedly a challenging task. An entrepreneur needs courage, dedication and patience to face the daily challenges while persisting in the dream of making a product that meets a need in the market. However, making that product is not the end. The old adage: ‘If you build it, they will come,’ … Read more

Is Growth Hacking Another Buzzword?

The latest article by Dan Kaplan on engines of growth, has reignited the debate about growth hacking. The same questions and arguments crop up again and again, each time we start discussing sense of growth hacking, or rather it’s name. Is it any different than online marketing? Is it something new that wasn’t done before? … Read more

What is a quick win and how can they help your customers?

The concept of a “Quick WIn” is easy for anyone to comprehend and it is not surprising that customers love to an immediate improvement in their business. Taking on a new customer usually involves some kind of initial “trial period”. This is where the business gets to test the product or service, to see if … Read more