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There are few things in marketing more universally accepted as positive for your business impact than growing your email list. The number of qualified leads you’re nurturing at any one time for many marketers is the best leading indicator of future growth.

Nobody likes getting them, but they’re effective. Especially if you’re a new brand sending a highly targeted cold email campaign to your prospects may be the best way to drum up interest in your new venture. In this article we walk you step-by-step through everything you need to know to set up a cold email … Read more