There are few things in marketing more universally accepted as positive for your business impact than growing your email list. The number of qualified leads you’re nurturing at any one time for many marketers is the best leading indicator of future growth.
Nobody likes getting them, but they’re effective. Especially if you’re a new brand sending a highly targeted cold email campaign to your prospects may be the best way to drum up interest in your new venture. In this article we walk you step-by-step through everything you need to know to set up a cold email … Read more
In the growth phase of a company marketers use the most commonly known marketing channels like social media, search engine optimisation, content marketing etc but as the company starts to hit the product market fit the problem of growth becomes a little more complicated and marketers look for more lucrative channels for rapid growth. Affiliate … Read more
Incredible things happen in Krakow. Careful observers of the Polish startup scene probably know that for some time now on Facebook and Twitter the #OMGKRK hashtag can be seen ever more often. It is not a coincidence nor, against what the skeptics might have claimed, a temporary anomaly. This informal brand, maybe rather something like … Read more
Everything you thought you knew about overnight success is wrong. Success is the tip of an iceberg. It might happen overnight, but not before concerted effort, tests, analysis, metrics, tools and techniques. What if I told you that launching a successful business is a science that can be learnt, and that there are ways to … Read more